Manual Highlight Extraction: 2.2:1 at $800/hour

The industry state-of-the-art turnaround ratio for manual highlight extraction from market research video (as of 2020): 2.2 hours of human labor for every 1 hour of video content, at approximately $800 per hour of video.

This establishes the baseline that automated methods compete against. Even a mediocre automation system that cuts this ratio in half represents significant cost savings at scale.

The ratio itself is notable, review takes longer than the original content because analysts aren’t just watching, they’re making judgment calls about what matters. That judgment process is what machine learning attempts to approximate.

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